HUUNU Foresight combines custom predictive questions with a prediction market platform to deliver accurate, comprehensive foresight results much faster and more cost-efficiently than traditional methodologies. 

HUUNU’s gamified predictive survey environment allows us to measure important System 1 & System 2 metrics like reaction, judgment, emotion, confidence and motivation in real-time. By betting on what they feel groups of people will do, participants are free to give the most honest answer, which improves data quality and accuracy. 

The gamified UX of the platform leads to higher engagement, which yields richer feedback. Participants are incentivized based on the accuracy of their predictions, which gives them “skin in the game”.

Results are based on the collective judgment of participants over thousands of predictive questions in the CRG Predictive Intelligence Global Database. 

Our primary measure is the Prediction Likelihood Index, which is an overall summary of probability, calculated in real-time according to participants’ collective betting for each possible outcome.

In your report, the PLI is presented as a probability percentage.

Participants are asked to predict the behavior of groups of people or consumers based on their tacit and contextual knowledge of the preferences and behaviors of people they know or anything they have read or heard on the topic. This helps mitigate the impact of rational response bias and social desirability bias, freeing them up to give more accurate answers.

Predictive intelligence is a term used to describe data revealed by a process of predictive research. Using a validated behavior-based algorithm to analyze the responses of participants to questions in a predictive research survey, the HUUNU platform is able to predict consumer preferences, behavior and trends.

Qualitative research collects non-numerical data such as participants’ observations and opinions and uses this data to reveal what motivates them and how they're likely to behave. 

Qualitative data is important for predicting trends, as it can give deeper insights into consumer behavior based on attitudes, beliefs, habits, and emotions.

Quantitative research collects numeric data which is analyzed via statistical methods. This data is structured and aims to quantify preferences, opinions, attitudes, and choices, translating numeric data into insights that can be validated.

 Your foresight results will include:
 - An executive report
 - Topline summary 
 - Scorecards
 - Verbatim qualitative file and
 - Visualization 

1. Get in touch and request a proposal.

2. We set up a discovery call with you to identify which decisions need to be made, and what your business objectives are. 

3. We return a proposal, including the recommended questions, sample source/specifications, and the relevant deliverables. 

4. Your questionnaire is programmed into the survey platform and enters the field for 2-7 days, depending on survey requirements.

5. Once the field is closed, you’ll receive topline data the next day, and the full report two days later.