In a modern world characterized by rapid, unpredictable change, businesses have little choice but to adopt a chronically reactive posture. When the market shifts by the hour, keeping on top of emerging and often unexpected trends, dynamic and ever-changing consumer behavior, and economic variables in constant flux is more difficult than ever. Agility is no longer enough. Companies need crystal-clear foresight to successfully capitalize on “the next big thing”. But without the advantage of a working crystal ball, how do they get this right?
The answer is strategic foresight, an emerging discipline in the field of market intelligence that applies an arsenal of advanced predictive intelligence tools and a systematic approach to futurecasting to deliver an unparalleled strategic advantage. Through strategic foresight, organizations can not only see their future, but shape it.
Here’s how.
Strategic foresight is a market intelligence discipline that applies advanced research methodologies and tools to predict the size, scope, and timing of future trends and potential disruptions in a particular market. The aim of strategic foresight is to give businesses the data they need to drive strategic decision-making, allowing them to prepare for and capitalize upon likely future changes in the market. Strategic foresight does not aim to predict a single future, but rather to clarify the likelihood of a range of possible future scenarios against which businesses can measure potential risks and opportunities.