Make every call the right call with
predictive agile market research.
✔ Trend Timing: When will something reach critical mass?
✔ Trends & Jobs: Out-year needs, demand, and penetration.
✔ Brand Growth: Project emerging or mature growth trajectories.
✔ Consumer Behavior: Magnitude and timing of future behavior.
... and the reasons why to all of the above!
✔ Disruptive Innovation: Which ideas demonstrate the greatest potential?
✔ Feature Identification: Best mix of features and benefits to drive purchase.
✔ Product Line Optimization: Determine ideal mix of products to gain max reach.
✔ Messaging and Creative Testing: Marketing communications that motivate action.
... and the reasons why to all of the above!
Predictive research is built on a foundation of behavioral science and relies on individuals placing bets on the likelihood of other people's behavior rather than their own (which humans are way better at).
Reduce Response Bias
HUUNU, our predictive research software platform, captures judgment on how a target audience will behave through betting on outcomes in a gaming environment rather than asking for personal opinion, which reduces the impact of rational response bias.
Participants justify their investments with qualitative rationale. This rich qualitative information often reveals unknowns and helps with idea refinement.
"Rethinking launch strategy."
The fact that an unexpected concept performed so strongly made us rethink our launch strategy and reorder the priority of our concept development.
Senior Brand Manager, Starbucks
Have confidence in your findings, and get results efficiently.
✔ Uses a validated behavior-based algorithm that predicts outcomes rather than opinion.
✔ Leverages “crowd” judgment by incorporating individual preferences and tacit knowledge. (e.g. Will millennials definitely buy this product?)
✔ Delivers results in 3-5X the speed of traditional methods.
✔ Participants self select topics where they have sufficient knowledge to make a judgement.
✔ Measures emotion and confidence with token allocation, allowing for identification of niche and breakthrough ideas.
✔ Utilizes gamification for a more engaging experience.
✔ Participants are rewarded based on performance, not just participation, giving them "skin in the game."
✔ Participant investments, or bets, are justified with qualitative rationale.
Findings can be less conclusive and take longer to obtain.
✘ Traditional survey foundation measures opinions and projects them to a population.
✘ Measures a first-person willingness to buy a product. (e.g. Will you buy this product?)
✘ Respondents answer all questions linearly regardless of emotion or confidence.
✘ Niche and truly disruptive ideas score lower than line extensions, and therefore fall short on scalar metrics.
✘ Lack of differentiation within the top scoring ideas make prioritization difficult.
✘ Forcing a choice can artificially inflate differences between ideas.
✘ Need for higher sample sizes and monadic execution drives up costs.
"We love the Prediction Market methodology."
We love the Prediction Market methodology and think it’s “cool” how you incorporate the token system and ask people to predict how others would react instead of themselves. We’re really excited about the results!
Associate Brand Manager, Campbell Soup Company
Participants say HUUNU is a more engaging research experience and they appreciate being rewarded for their performance and not just participation.
Why does this matter? Because it results in better data from active players with skin in the game.
Predictive research is the best method to confirm unmet, unknown, and unspoken needs of consumers and our proven prediction market algorithm has a 90% accuracy rate.
HUUNU provides the following benefits
Increase your speed in selecting ideas and determining which concepts are most desired by the market.
Significantly reduce concept and ideation screening costs when compared to traditional methods.
Get clearer differentiation among ideas, making strategic decisions more obvious.
See more engagement among respondents than traditional research methods.
The platform is built on a foundation of behavioral science and validated prediction metrics.
Interested in Learning More?
"Nothing short of fantastic."
The entire process from beginning to end was nothing short of fantastic.
Marketing Manager at a CPG Company
Predictive Research FAQS
When do I need predictive research?
If you find yourself saying any of the following, you are a great fit for prediction market research:
People want to give an honest answer, but in my category it’s hard. I need a method that gets to the truth!
Survey techniques force respondents to predict their own behavior. I need a method that captures real differences!
My survey data gave me the WHAT but I could really use more WHY! I need a method with richer qualitative!
Traditional methods don’t give niche or breakthrough ideas a fair shot. I need a method that measures fair potential!
What questions can predictive research answer?
Predictive research is especially valuable in these cases:
New product concept testing
Product line optimization (TURF)
Evaluation of positioning statements
Creative testing (all media types)
New trend identification
Ready to evolve the way you make business decisions?
Let us show you how it looks to change the way predictive research and intelligence is mobilized across your organization and transform the way your insights' function operates.
Learn more about Predictive Research in the resources below.
Learn how HUUNU predicted key consumer trends in the plant-based protein market.
See how HUUNU Futures forecasted the quick serve restaurant bounceback post COVID-19.
What is HUUNU Futures?
Gain the foresight needed for a competitive edge.
What is HUUNU Foresight?
HUUNU makes identifying winning ideas, products, and brand communications easy.