Understand the “why” behind consumer behavior with predictive qualitative market research

Apply a tailored suite of AI tools to mine deep qualitative insights with proven 90% in-market accuracy. Go beyond insight – find out exactly what motivates your target audience’s behaviors and preferences for qualitative foresight.

What is predictive qualitative market research?

Predictive qualitative market research surfaces detailed insights into what motivates people’s choices, behaviors, and preferences around products, ideas, services, or events. 


While traditional market research methodologies collect personal opinion using open-ended questions such as likes and dislikes, predictive qualitative market research provides category foresight by revealing WHY consumers make particular conscious and subconscious choices.


AI tools are used to analyze unstructured consumer rationale to help companies refine their products, services, and messaging at an unprecedented level of detail and accuracy.

The benefits of using predictive qualitative market research over traditional methods.

CRG’s predictive market research platform, HUUNU, delivers a host of important benefits for companies looking to understand their audience more deeply than ever before.

Quick turnaround


Access critical consumer foresight in a matter of days, as opposed to weeks or months.

Results at a fraction of the cost


Traditional market research methodologies are costly and inefficient. CRG’s solution delivers industry-leading quality at a fraction of the cost of conventional market research approaches. 

Access richer insights


Our methodology tells you not only what, but WHY. On the HUUNU platform, participants are asked to give open-ended rationale to support the bets they place in a prediction market game. AI tools mine the qualitative data to reveal why they think they’re right and surface a detailed picture of what drives consumers.


Reduce rational response bias


Because participants in a prediction market game are asked to predict how others will behave, the effects of rational response bias are reduced, freeing participants up to give more truthful answers.

Benefit from our validated methodology


Leverage in-depth qualitative data to optimize your product or campaign with confidence that it will deliver in-market success based on our years of  validation.

See the future


The HUUNU prediction market platform combined with its suite of advanced AI analytics tools collects and analyzes qualitative data for implicit, in-context projection into the future of consumer needs and product expectations. What WILL your customers want, and why?

"Rethinking launch strategy."

The fact that an unexpected concept performed so strongly made us rethink our launch strategy and reorder the priority of our concept development.

Senior Brand Manager, Starbucks

For predictive qualitative market research choose CRG Predictive Intelligence

CRG Predictive Intelligence’s predictive qualitative market research solution is powered by HUUNU, the premier predictive intelligence platform since 2006.  

Custom, In-depth research
Custom, in-depth predictive qualitative research
CRG’s industry-leading qualitative research solution gives you the granular insights you need to fully optimize any product or campaign. Not only can you predict consumer behavior and preferences, but you can also know with clarity and certainty exactly why they make the conscious and subconscious choices they do.

We’ll partner closely with you to design a questionnaire that delivers the results you need, on time and on budget, supported by the industry’s foremost experts in qualitative future casting.
Built on an advanced suite of AI tools
Built on an advanced suite of AI tools


CRG Predictive Intelligence’s advanced algorithm has a proven 90% accuracy rate, so you can see what’s around the corner and strategize with total confidence, using deep qualitative insights to refine your product, idea, service, or campaign for maximum possible resonance among your target audience. 

Quali-quant methodology for a crystal clear picture of what your consumers will want
Quali-quant methodology for a crystal clear picture of what your consumers will want


CRG’s predictive intelligence solution leverages a powerful combination of both qualitative and quantitative research for a crystal-clear picture of future consumer behavior and needs.

From launch to report in 72 hours
From launch to report in 72 hours


With CRG’s agile market research solution, you don’t have to sacrifice quality for speed. Industry-leading research is completed in three days or less, not weeks or months.

Innovative research design for richer insight
Innovative research design for richer insights


Humans are much better at predicting how others will behave. The HUUNU platform challenges research participants to bet virtual currency on how they think others will respond to ideas, products, or events in areas in which they are already knowledgeable. How much they bet tells us how sure they are. How quickly they bet tells us how they feel about it. For each answer, they’re asked to provide a rationale. All of this data is analyzed in real-time to deliver a likelihood prediction metric that clearly identifies winning options at a level so granular, even the closest calls are obvious calls. 

Harness the power of predictive qualitative market research with CRG Predictive Intelligence


Reach out for a free demo today. We’ll show you how it works, no obligation.


Frequently asked questions about predictive qualitative market research

What are examples of questions that are answered using HUUNU’s qualitative foresight approach?


HUUNU delivers predictive qualitative and quantitative market research that helps companies predict and test for:

  • Future trends, including which categories will grow or decline, when trends will reach mass, how fast they’ll grow and why.
  • Performance of early-stage concepts and ideas, against metrics like purchase, advantage, solves problem, need, occasion and why.
  • Agile marketing optimization, including claims, positioning, benefits, packaging, flavors, features, and why.
  • Product testing, including which products consumers prefer and why.
  • And much more. 

What’s the process for setting up predictive qualitative market research with CRG Predictive Intelligence?


  • Get in touch and request a proposal.

  • We set up a discovery call with you to identify which decisions need to be made, and what your business objectives are.

  • We return a proposal, including the recommended questions, sample source/specifications, and the relevant deliverables.

  • Your prediction guide is programmed into the HUUNU platform and enters the field for 2-7 days, depending on qualitative survey requirements.

  • Once the field is closed, you’ll receive topline data the next day, and the full report two days Once the field is closed, you’ll receive topline data the next day, and the full report two days later. 

Are the qualitative responses I get from HUUNU accurate?


There are two aspects of the HUUNU prediction market methodology that ensure the accuracy of qualitative responses. Firstly, participants are only asked to make predictions in areas in which they are already knowledgeable, drawing on their tacit knowledge. Secondly, participants are asked to make predictions about how they believe others will behave (something humans are much better at). Because they are not being asked to predict their own behavior, they are less likely to be influenced by rational response bias and social desirability bias, meaning they’re free to give more truthful responses. 

Years of retroactive validation have shown HUUNU’s behavior-based algorithm to be 90% accurate 3 years out and beyond, delivering qualitative insights you can trust. 

How quickly can I get responses?


You’ll receive your first report 72 hours after your qualitative survey has launched.