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From innovative new product ideas to new flavor variants, service offerings, packaging, and more, idea validation is a critical step in the ...

According to a report by Fast Company, between 15-30% of all market research data collected is fraudulent. Rampant survey fraud perpetrated ...

While we like to believe that data, numbers, statistical analysis, and math belong to a world of cold, hard, inarguable facts, the real trut...

In recent years, predictive research methodologies, specifically prediction markets, have gained traction as one of the most accurate and ex...